1/9/2024 0 Comments Early hird late bird kohls![]() This has the potential to go really great, or really cataclysmically poorly. #BlackFriday is almost here! When you get in line, send us a Vine. They're sponsoring the following Tweet on account of their enviable (and potentially misguided) confidence in the check-out procedure they have in place: We'll have to see if this universal discount strategy sticks in the upcoming years.Ī few days ago, All Things D reported on my favorite 2013 initiative so far: the tech giant is leveraging Vine to invite users to document their time spent waiting in line on Black Friday. Is it just me, or is this a welcome calm in a sea of jumping through hoops for sales? This seems like a great way to simplify the buying process and drive customers to fill their baskets to the brim, because who doesn't love half off? Rather than squawking about 20% off this and a free gift card for buying that, Express is getting right to the point and discounting their entire inventory by 50% off through Friday afternoon. On top of that, they're keeping it simple. Speaking of providing deals early, Express is going all out this year on the early bird discounts. This is an example of time-sensitive PPC done very, very well. But Kohls is doing a killer job setting their ads apart by promoting these early deals. This search is a highly competitive keyword, so it's no surprise to see the giants like Kohls, Target and Walmart taking up premium ad space. Kohl's is not the first retailer to attempt a sneak into our pocketbooks before the turkey has even been carved, but they are pretty innovative in their promotion strategy. While the rest of the retail world is busing acting like sharing their upcoming sale information ahead of time is sufficient, Kohls is actually giving buyers access to discounts starting on 11/26.īecause why wait until tomorrow to buy a pot and pan set you can buy today? While doing some deal research, check out what I found in search results: ![]() If you've been paying any attention at all to this season's trends, you know that this year isn't just about Black Friday - it's about squeezing the money out of customers before the big day.
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